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Case study · Corporate event · October 28, 2026

DePuy Synthes Corporate Event Video Production: a Johnson & Johnson company at the Hyatt Regency Dallas and AT&T Stadium

Tone Films delivered DePuy Synthes corporate event video production across two venues in one day for the $9.3 billion orthopaedics business of Johnson & Johnson: a full day leadership plenary at the Hyatt Regency Dallas, then an evening event at AT&T Stadium where Pro Football Hall of Famer DeMarcus Ware joined the company on the stadium floor.

Client DePuy Synthes (Johnson & Johnson) Venues Hyatt Regency Dallas · AT&T Stadium Format Plenary, panels, evening program
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The client

A $9.3 billion company inside a $94 billion company

$9.3BDePuy Synthes revenue, 2025
$94BJohnson & Johnson revenue, 2025
$20B+Reported standalone valuation, 2026
7MPatients served each year

DePuy Synthes is the orthopaedics business of Johnson & Johnson and one of the largest orthopaedic device companies in the world, making the hip, knee, shoulder, spine and trauma implants surgeons use in more than 100 countries. Johnson & Johnson announced in October 2025 that it would separate DePuy Synthes into a standalone company, which makes 2026 the most consequential year in the company’s history and its leadership meetings the most watched.

That is the standard DePuy Synthes corporate event video production had to meet: footage that holds up next to everything else that carries the Johnson & Johnson name, delivered on the timelines a global brand team works to.

The day

Two venues, one day, one local crew

DePuy Synthes corporate event video production by Tone Films: executive on stage at the Hyatt Regency Dallas plenary, filmed by Tone Films
Morning: the leadership plenary at the Hyatt Regency Dallas.
DeMarcus Ware speaking at the DePuy Synthes evening event at AT&T Stadium, filmed by Tone Films
Evening: DeMarcus Ware joins DePuy Synthes at AT&T Stadium.
  • 8:00 a.m., Hyatt Regency Dallas, 300 Reunion Blvd. A full plenary program under stage lighting: CEO Namal Nawana on strategy and the company’s future as a standalone business, a moderated panel with the company’s financial advisors, and business unit overviews from the leadership team through the afternoon.
  • 5:30 p.m., AT&T Stadium, 1 AT&T Way, Arlington. The whole group moved 20 miles west to the home of the Dallas Cowboys for the evening event, where DePuy Synthes welcomed Pro Football Hall of Famer DeMarcus Ware, the Cowboys’ all time sack leader, to join them on the floor of the stadium where he built his career.
  • Same night. Footage from both venues into the Tone Films Dallas edit suites over 5 to 10 Gbps fiber, with the Hall of Famer’s arrival, his interaction with the DePuy Synthes team and the room’s reaction all covered in a single take, because there is no asking for a second entrance.
What made it work

How the coverage was built

Run of show mapped to cameras

Keynote, conversation and panel formats each need different coverage. Camera positions were planned against the agenda before load in at the Hyatt.

A second kit staged in Arlington

Rather than tearing down downtown and racing to the stadium, a second camera package was staged at AT&T Stadium ahead of time so the crew walked in ready.

Venue relationships

Credentialing, security coordination and house AV feeds at AT&T Stadium were handled in advance; our crews have worked the Cowboys venues for years.

Brand compliant delivery

Johnson & Johnson brand guidelines, legal review and approval cycles were built into the delivery schedule from the start.

A $9.3 billion company does not hire a video crew to point cameras at a stage. It hires a partner who understands what the room means to the people in it.
Why Tone Films

Why multi billion dollar companies choose a Dallas based crew

Director led, every time

Founder and director Andrei Tone is on set, not just on the invoice. DePuy Synthes joins JP Morgan, PayPal, FedEx, Uber, Cisco, United Airlines, T-Mobile, IKEA and the Dallas Cowboys on the Tone Films client list.

Crews in 45 U.S. cities

A Fortune 50 company runs events in Dallas one month and New York, Boston or Washington, D.C. the next. Tone Films has local crews in all of them, so the same standard travels without travel costs.

A perfect 5.0 across 2,500+ Google reviews

Procurement teams at large companies check. Ours is the kind of record that survives the check.

Local post production on fiber

Dallas and Plano studios run 5 to 10 Gbps fiber, so stadium footage moves into the edit the same night and reaches a client’s review portal without a shipping delay.

See how we cover events across the Metroplex on our Dallas event video production page, or start with our Dallas video production company page.

FAQ

Questions about this project

What did Tone Films produce for DePuy Synthes?

Corporate event video production on October 28, 2026, covering the full day leadership plenary at the Hyatt Regency Dallas and the evening event at AT&T Stadium in Arlington, Texas, where Pro Football Hall of Famer DeMarcus Ware was invited to join the company.

How big is DePuy Synthes?

DePuy Synthes reported roughly $9.3 billion in revenue in 2025 as the orthopaedics business of Johnson & Johnson, which had total revenue of about $94 billion that year. Johnson & Johnson is separating DePuy Synthes into a standalone company valued at more than $20 billion.

Can Tone Films cover two venues in one day?

Yes. For DePuy Synthes we staged a second camera package at AT&T Stadium ahead of time so the crew moved from the Hyatt Regency Dallas to Arlington without a teardown. The same approach works for any multi venue conference or offsite in the 45 cities we serve.

Does Tone Films work with other Johnson & Johnson companies or healthcare brands?

Our healthcare experience spans hospital systems, medical research groups, surgical device companies and pharmaceutical grade product video. Send us your event brief and we will tell you exactly how we would cover it.

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Tone Films · 10437 High Hollows Dr #120, Dallas, TX 75230 · (650) 918-9201 · All video production services · Back to portfolio

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