When a Johnson & Johnson company brings its people to AT&T Stadium, the cameras in the room had better be ready for it. That was the brief Tone Films took on with DePuy Synthes, the orthopaedics business of Johnson & Johnson, a company that generated roughly $9.3 billion in revenue in 2025 and sits inside a parent that brought in about $94 billion the same year. On October 28, 2026, our crew handled corporate event video production for DePuy Synthes across two venues in one day: a full day leadership plenary at the Hyatt Regency Dallas at Reunion Tower, starting at 8 a.m., followed by an evening event at AT&T Stadium in Arlington, Texas, home of the Dallas Cowboys, from 5:30 p.m. And when the evening program began, Pro Football Hall of Famer and Cowboys legend DeMarcus Ware was invited to join DePuy Synthes on the floor of the stadium where he built his career. This is a look at that day, and at why multi billion dollar companies keep choosing a Dallas based crew for their most important moments.

Table of Contents

• Who DePuy Synthes is: $9.3 billion inside Johnson & Johnson
• Corporate event video production: Hyatt Regency Dallas by day, AT&T Stadium by night
• The evening program: DeMarcus Ware joins DePuy Synthes
• Why multi billion dollar companies hire Tone Films
• High end clientele: the Tone Films roster
• Frequently asked questions

Who DePuy Synthes is: $9.3 billion inside Johnson & Johnson

DePuy Synthes is one of the largest orthopaedic device companies in the world. It makes the hip, knee, shoulder, spine and trauma implants, surgical instruments and robotic assisted systems that surgeons rely on in operating rooms across more than 100 countries, and it serves roughly 7 million patients a year. In fiscal 2025 the business reported about $9.3 billion in sales, which made it close to 10 percent of Johnson & Johnson’s total revenue of roughly $94 billion and nearly a third of the company’s entire MedTech segment.

The company is also in the middle of one of the biggest stories in medical devices right now. Johnson & Johnson announced in October 2025 that it would separate DePuy Synthes into a standalone company, and by 2026 the business was being valued at more than $20 billion, with Apollo Global Management reported to be in advanced talks to acquire it. Whatever form the separation takes, DePuy Synthes will stand on its own as the largest pure play orthopaedics company on the planet.

That is the scale of client we are talking about. When a company of that size gathers its team in a venue like AT&T Stadium, every speaker, every presentation and every moment on the floor is an investment, and the video that comes out of it has to hold up to the same standard as everything else that carries the Johnson & Johnson name.

A $9.3 billion company does not hire a video crew to point cameras at a stage. It hires a partner who understands what the room means to the people in it.

Corporate event video production: Hyatt Regency Dallas by day, AT&T Stadium by night

The day opened at 8 a.m. in the ballroom of the Hyatt Regency Dallas at 300 Reunion Blvd, the downtown hotel at the base of Reunion Tower, with a full plenary program: CEO Namal Nawana on the company’s strategy and its future as a standalone business, a moderated panel with the company’s financial advisors, and business unit overviews from the leadership team through the afternoon. That is a long day of keynote, panel and conversation formats under stage lighting, and it is exactly the kind of corporate event video production our Dallas crews run every week at hotels and convention centers downtown.

At 5:30 p.m. the whole group moved 20 miles west to Arlington. AT&T Stadium is not a ballroom. It is an 80,000 seat venue with a retractable roof, a video board the size of a building and a field level that makes even a large corporate group feel like they are standing somewhere that matters. Corporate event video production in a space like that comes with its own set of problems: mixed stadium and stage lighting, long distances between camera positions, a crew that has already shot a full day downtown and now has to reset in a new venue before guests arrive, and a client whose brand standards are set at a global level.

Tone Films has been filming inside AT&T Stadium and around the Dallas Cowboys organization for years, so the venue was familiar ground. Our crew was on site from the 8 a.m. opening at the Hyatt through the last moments of the evening at the stadium, capturing the presentations, the energy on the floor and the moments between sessions that corporate recap videos live on. Because our studios are in Dallas and Plano, the production team, the gear and the editors were all local, which means no travel day, no shipping cases across the country, a second camera package staged in Arlington ahead of time, and a post production team that could begin cutting the same week.

The evening program: DeMarcus Ware joins DePuy Synthes

The highlight of the night came when DePuy Synthes welcomed DeMarcus Ware to join the company for its evening event. Ware spent nine seasons with the Dallas Cowboys, holds the franchise record for career sacks, won Super Bowl 50 with the Denver Broncos and was inducted into the Pro Football Hall of Fame in 2023. For a company whose business is helping people move, compete and recover, having one of the most durable pass rushers in NFL history on the floor at AT&T Stadium was a fitting choice, and for our cameras it was the moment the whole day pointed toward.

Filming a guest of that profile at a corporate event is a different job from filming a keynote. You get one take. There is no asking a Hall of Famer to walk back in and do the entrance again. Our team positioned cameras to cover the arrival, the interaction with the DePuy Synthes team and the room’s reaction at the same time, so the client walked away with footage of the evening exactly as it happened. That is what corporate event video production looks like at the top end: anticipating the moment before it happens and being in the right place when it does.

Why multi billion dollar companies hire Tone Films

DePuy Synthes is not an outlier on our client list. Tone Films has interviewed and filmed CEOs and executives from JP Morgan, PayPal, FedEx, Uber, Cisco and United Airlines, produced brand work for T-Mobile, JCPenney, IKEA, the Dallas Cowboys and FC Dallas, and filmed Skydio’s live announcement of U.S. drone manufacturing. Companies at that level come back to us for a few consistent reasons:

• Director led coverage. Founder and director Andrei Tone is on set, not just on the invoice. Every corporate event video production is planned shot by shot before the first guest arrives.
• Crews in 45 U.S. cities. A Fortune 50 company runs events in Dallas one month and New York, Boston or Washington, D.C. the next. Tone Films has local crews in all of them, so the same standard travels with the client without travel costs.
• A perfect 5.0 rating across 2,500+ Google reviews. Procurement teams at large companies check. Ours is the kind of record that survives the check.
• Brand compliance at a global level. We work inside the brand guidelines, legal review and approval cycles that a Johnson & Johnson company operates under, and we deliver on the timelines those cycles demand.
• Fast, local post production. Our Dallas and Plano studios run fiber connections of 5 to 10 Gbps, so footage from a stadium event moves into the edit the same night and reaches a client’s review portal without a shipping delay.

High end clientele: the Tone Films roster

Working with DePuy Synthes puts Tone Films alongside the companies that define their industries. Our portfolio runs from Johnson & Johnson companies and global banks to the Dallas Cowboys, from live streamed corporate announcements to multi day conferences for national associations. Across all of it, the standard is the same: the client’s event deserves the same production value as the brand itself.

For medical device and healthcare clients in particular, our experience spans hospital systems, medical research groups and surgical device companies, and our Dallas event video production team covers everything from national sales meetings to surgeon education programs. If you are planning an event at AT&T Stadium, The Star in Frisco, the Kay Bailey Hutchison Convention Center or any venue in the 45 cities we serve, we have most likely filmed there already. Start with our Dallas video production company page or browse our full range of services.

Frequently asked questions about corporate event video production

What did Tone Films produce for DePuy Synthes?

Tone Films provided corporate event video production for DePuy Synthes on October 28, 2026, covering the full day leadership plenary at the Hyatt Regency Dallas and the evening event at AT&T Stadium in Arlington, Texas, where Pro Football Hall of Famer DeMarcus Ware was invited to join the company.

How big is DePuy Synthes?

DePuy Synthes reported roughly $9.3 billion in revenue in 2025 as the orthopaedics business of Johnson & Johnson, which had total revenue of about $94 billion that year. Johnson & Johnson is separating DePuy Synthes into a standalone company valued at more than $20 billion.

Does Tone Films handle corporate event video production outside Dallas?

Yes. Tone Films has local crews and studios in 45 U.S. cities across 18 states and Washington, D.C., including New York, Boston, Los Angeles, Nashville and Miami, so national companies get the same director led standard at every event without paying travel costs.

Can Tone Films film at AT&T Stadium and other large venues?

Yes. Our crews have filmed at AT&T Stadium, The Star in Frisco and major convention centers nationwide, and we coordinate with venue AV teams, stadium security and client event producers on load in, camera positions and power.

How fast can we get the video after the event?

Same day highlight clips are available for most events, and full recap videos typically deliver within one to two weeks depending on approval cycles. Our Dallas studios run 5 to 10 Gbps fiber, so footage moves into post production the same night.

Planning a corporate event that deserves this level of coverage?

Tone Films is a director led video production company with studios in 45 U.S. cities and a perfect 5.0 rating across 2,500+ Google reviews. We handle corporate event video production for Johnson & Johnson companies, global banks and the Dallas Cowboys, and we would like to handle yours. Browse our video production services, see our portfolio, or get in touch and tell us about your event.

About the author: Andrei Tone is the founder and director of Tone Films, a video production company with studios in 45 U.S. cities. He has directed films for Johnson & Johnson companies, the Dallas Cowboys, police and fire departments, hospitals and brands including Disney Junior and Cuisine Solutions.