Broadcast-ready and digital-native commercials for national brands, DFW retailers, and challenger companies that need a spot to perform on TV, streaming, and social at the same time. Tone Films is the Dallas video production company behind commercials for Tabasco, Grey Goose, KFC, Hendrick’s Gin, Michter’s, and Ozarka — directed like short films, delivered on an agency timeline.
Get a Dallas Commercial Quote (650) 918-9201Dallas is the fifth-largest media market in the country and one of the few where a brand can shoot a national spot and a regional one in the same week. The city has the locations — Deep Ellum’s painted alleys, the Design District’s daylight studios, the Uptown skyline from a Harwood rooftop, the Margaret Hunt Hill Bridge at blue hour — and it has the talent pool, crews, and post houses that agencies expect. What most brands lack is a Dallas commercial video production partner who can carry a spot from concept to broadcast master without handing it off three times.
That is the job Tone Films was built for. We have produced commercial work for Tabasco, Grey Goose, KFC, Hendrick’s Gin, Michter’s, Tales of the Cocktail, Collaborative Coffee, Universal Billiards, and Hotel Drover, plus regional campaigns for Ozarka and USA Prime Sports. Our director-first crew shoots on Sony cinema cameras, and our post team handles color, sound mix, motion graphics, and the deliverable matrix that modern media plans demand. It is Dallas commercial video production with one accountable team, one fixed fee, and one point of contact — Andrei — from the first call to the last export.
:30 and :15 commercials mastered for local TV, cable, and connected-TV platforms, with loudness compliance and closed captions built into delivery.
Vertical-first spots for Reels, TikTok, and YouTube Shorts, designed for sound-off viewing with hooks in the first two seconds and a version for every placement.
Tabletop and macro work for food, beverage, and consumer products — the Tabasco, Michter’s, and Collaborative Coffee approach — shot in a controlled Design District studio or on location.
Coverage of pop-ups, launch parties, and sponsor activations at venues like AT&T Stadium, Toyota Music Factory, and Hotel Drover, cut into spots and social content within days. See our Dallas event video production page.
Commercials for hotels, bars, and restaurants across Uptown, Bishop Arts, and Fort Worth’s Stockyards that make the place look the way it feels on a good night.
Broadcast-quality PSAs and recruiting spots for public agencies and employers, like our films for the Addison Police Department and Carrollton Police. Read our public safety recruitment case study.
Here is what Dallas commercial video production looks like when the brand is national and the timeline is real: a concept built around the product, a crew that moves fast, and a finish that holds up on a 65-inch screen and a five-inch one.
Want the wider picture first? Start with our 2026 guide to Dallas video production for local brands and the Dallas video production trends we are seeing this year.
Dallas commercial video production serves a wider mix of buyers than most cities: national CPG brands with a Texas budget line, regional chains, and hometown challengers who need one great spot to break out. The concept changes with the client; the craft does not.
Dallas is a production-friendly city, but commercials touch more public space than corporate shoots do. Street closures, sidewalk setups, and drone work downtown or on the Margaret Hunt Hill Bridge go through the city’s film office, and productions above certain spend thresholds can qualify for the Texas Moving Image Industry Incentive Program administered by the Texas Film Commission. Airspace around Love Field puts much of Uptown and the Design District under FAA restrictions, so aerials need a Part 107 pilot with LAANC authorization for the exact location.
A local crew also knows the practical things: which Deep Ellum walls are fair game and which belong to artists who expect a call, which Design District stages have the ceiling height for a car, and when the light on the Trinity levees is worth the 5 AM call. The Dallas Regional Chamber likes to point out that companies keep relocating here; the crews and stages followed them. Dallas commercial video production from a company headquartered in the city means you get that knowledge without paying for a scout’s plane ticket.
We work from your brief or your agency’s boards. Treatment, script, and shot list are approved before a single crew call goes out.
Casting through Dallas agencies, location scouting, permits, wardrobe, props, and product prep. A full production book goes to every department a week before the shoot.
One or two shoot days with Sony cinema cameras, cinema lenses, a gaffer-led lighting package, on-set sound, and a director calling every frame. Client monitor on set.
Offline edit, color grade, sound design and mix, motion graphics, captions, and QC. Masters delivered for broadcast, CTV, and every social placement in your media plan.
Dallas crew and location rates run well below Los Angeles and New York, which is one reason national brands shoot here. Most commercial projects fall between $15,000 and $60,000. Every quote is itemized and fixed-fee.
One location, small crew, one day. A :30 and :15 plus vertical cutdowns for paid social.
Casting, one or two locations, full lighting package, and a broadcast-mastered :30 with a complete cutdown set.
Multiple shoot days, principal talent, studio and location work, and a full deliverable matrix for TV, CTV, and social.
Also from Tone Films Dallas: Dallas corporate video production and Dallas event video production.
A single-location digital spot with a small crew starts around $8,000. Most Dallas commercial video production projects — a 30-second hero spot plus 15-second and vertical cutdowns — fall between $15,000 and $60,000 depending on talent, locations, and post. Broadcast campaigns with multiple shoot days run higher. Every quote is itemized and fixed-fee.
Yes. We cast through Dallas talent agencies, scout locations from Deep Ellum murals to Design District studios and Uptown rooftops, and pull permits through the city film office and the Texas Film Commission’s location resources when a shoot touches public property.
That is the default. We plan every Dallas commercial video production shoot so one day yields the :30 broadcast master, a :15 cutdown, 9:16 vertical versions for Reels and TikTok, and a 6-second bumper for YouTube pre-roll — all color-matched and loudness-compliant.
Yes. Our crew is based in North Dallas and covers the entire Metroplex — Fort Worth, Arlington, Plano, Frisco, Irving, and Grapevine — with no travel fees inside 50 miles. We also travel for national brands that want their Dallas crew on out-of-state shoots.
Typical timelines run four to six weeks: one to two weeks of pre-production (concept, casting, locations), one or two shoot days, and two to three weeks of editing, color, sound mix, and revisions. Faster schedules are possible for seasonal campaigns when the concept is locked early.
Tone Films Dallas · 10437 High Hollows Dr #120, Dallas, TX 75230 · (650) 918-9201 · 5.0 stars across 267 Google reviews
Get Your Free Quote All Dallas video services