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Lubbock · West Texas · Texas Tech

Lubbock Video Production Company

Cinematic brand films, corporate video, commercials, and event cinema — produced across Downtown Lubbock, the Depot District, Texas Tech University, Tech Terrace, and the South Plains. From Texas Tech Red Raiders and Athletics to UMC Health System, Covenant Health, TTU Health Sciences Center, cotton industry leaders, West Texas oil & gas, and the family businesses shaping the Hub City of the South Plains.

5.0 · 21 Lubbock Google Reviews 200+ Brands Served 24h Quote Turnaround
Start Your Project
Watch our showreel

Director-Led

Every shoot directed by Andrei

Story-First

Concept & script before camera

Insured & Licensed

$2M liability · FAA Part 107

Lubbock-Based

No travel fees within 50mi

By the Numbers

A Lubbock video production team brands keep coming back to.

From Texas Tech University and TTU Athletics to UMC Health System, Covenant Health, cotton agriculture leaders, West Texas oil & gas, Buddy Holly's music heritage venues, Downtown Lubbock hospitality, and the family businesses shaping the South Plains — we speak every Lubbock industry’s visual language.

5.0Across 21 Lubbock
Google Reviews
200+Brands
Served Locally
24hFixed-Fee
Quote Turnaround
50miCoverage Radius
No Travel Fees
Credentials & Certifications
FAA
Part 107
Drone Licensed
$2M
General Liability
Insured
5.0
Google Verified
21 Lubbock Reviews
4K+
Sony Cinema
FX9 · FX6 · FX3
10y+
North Texas
Production Experience
Meet Tone Films

Who's behind the camera.

A short look at the team, the process, and the standard we bring to every project.

Tone Films Showreel 2026 — Corporate Video Production
The Crew

Built by people who direct first.

A four-person core team, each leading their craft. Every project runs through people who care about your film like it's their own.

Andrei Tone — Owner & Production Director, Tone Films Lubbock
Andrei Tone

Owner & Production Director

Reads every inquiry. Directs every project.
David Parvu — Film & Creative Director, Tone Films Lubbock
David Parvu

Film & Creative Director

Frames every shot. Cuts every final.
Grace — Branding Director, Tone Films Lubbock
Grace

Branding Director

Story first. Strategy throughout.
Elias — Web Design Executive, Tone Films Lubbock
Elias

Web Design Executive

Designs the home for your films online.
What We Make in Lubbock

Full-service production, every format.

From a single executive interview at Texas Tech University to a multi-day shoot across Downtown Lubbock and the Depot District, every project is handled in-house by our Lubbock team.

01

Brand Films

Hero anchor films for your brand. Story-driven cinematography that earns attention and builds equity.

02

Commercials

Broadcast-ready and digital-native commercials for Fortune 500 brands and emerging companies alike.

03

Corporate Video

Executive interviews, internal communications, training content, and recruiting films for Texas Tech University, TTU Health Sciences Center, UMC Health System, Covenant Health, and Lubbock’s downtown corporate community.

04

Live Streaming & AV

Hybrid event production, multi-cam livestreams, panel discussions, and full audio-visual support for the Buddy Holly Hall, United Supermarkets Arena, Lubbock Memorial Civic Center, Texas Tech symposia, and corporate events across the Hub City.

05

Event Films

Multi-cam coverage and same-day social cutdowns for product launches, galas, conferences, weddings, Texas Tech alumni events, and brand activations across Lubbock and the South Plains.

06

Documentary

Long-form brand documentaries and nonprofit storytelling films that earn awards, attention, and impact.

Industries We Serve

Trusted by leaders across every Lubbock industry.

From Texas Tech Athletics and TTU Health Sciences Center to UMC Health System, Covenant Health, cotton agriculture exporters, West Texas oil & gas, and the family-owned brands shaping the Hub City of the South Plains — our Lubbock team delivers cinematic video for projects of every scale.

i.

Corporate

Executive interviews, recruitment films, athletics highlight reels, alumni stories, and brand campaigns for Texas Tech University, Texas Tech Athletics (Red Raiders), TTU Health Sciences Center, Lubbock Christian University, and the Lubbock Independent School District.

ii.

Healthcare

Patient story films, physician profiles, hospital brand campaigns, and pharmaceutical-grade product video for UMC Health System, Covenant Health, Texas Tech University Health Sciences Center, BSA Hospital, and the West Texas medical community.

iii.

Nonprofit & Mission-Driven

Ranch documentaries, brand films, agribusiness commercials, equipment manufacturer cinema, and rural storytelling for Lubbock’s cotton industry leaders, Plains Cotton Cooperative, AGCO/Massey Ferguson dealers, and the agricultural community of the South Plains.

iv.

Energy, Oil & Gas

Executive interviews, safety films, recruitment video, plant tours, drilling-operation cinema, wind farm aerials, and brand campaigns for Lubbock’s West Texas energy community, Permian Basin operators, and wind energy developers.

v.

Music & Hospitality

Music videos, artist documentaries, restaurant brand films, brewery cinema, and event coverage for the Depot District music scene, Buddy Holly Center, Cactus Theater, and Downtown Lubbock’s independent restaurants, breweries, and wine bars.

vi.

Weddings & Family Events

Cinematic wedding films, engagement videos, corporate galas, family event coverage, and ministry storytelling for Lubbock’s premier venues including the Mansion on Main, Eberley Brooks Events, Pillar & Post, the Buddy Holly Hall, and South Plains churches.

What We Shoot With

Cinema-grade gear, every project.

Every Tone Films Lubbock project ships on the same professional stack we use for national-brand commercial work — no compromise on tools, no matter the budget.

Cameras
  • Sony FX9 (full-frame Super 35)
  • Sony FX6 (compact full-frame cinema)
  • Sony FX3 (handheld & gimbal)
  • Sony A7S III (B-cam & run-and-gun)
Lenses
  • Sony G Master Primes & Zooms
  • Zeiss CP.3 Cinema Primes
  • Sigma Cine Primes (E-mount)
  • Tamron SP Series (run-and-gun)
Aerial & Stabilization
  • DJI Inspire 3 (X9-8K)
  • DJI Mavic 3 Cine
  • DJI Ronin 4D / RS 3 Pro
  • FAA Part 107 Licensed
Lighting & Sound
  • Aputure 600x Pro / 1200d
  • Litepanels Gemini panels
  • Sennheiser MKH-50 / 416
  • Wireless lavs (Lectrosonics)

Every kit ships with redundant backup. If a card, body, or battery fails on set, the shoot continues.

Featured Work

Recent films from across Lubbock and the South Plains.

Our Process

From kickoff to final cut in 2–4 weeks.

A repeatable, predictable workflow that scales from a single corporate interview to a multi-day commercial shoot.

01 · Week 1

Discovery & Concept

Kickoff call, creative direction, scriptwriting, and shot list. You approve before we roll camera.

02 · Week 2

Pre-Production

Location scouting, casting if needed, crew scheduling, gear prep, and production logistics.

03 · Week 2–3

Production

1–2 shoot days with cinema cameras, lighting, sound, and direction. Drone where it elevates the story.

04 · Week 3–4

Post & Delivery

Editing, color, sound design, and finishing. Two rounds of revisions included. Master files delivered for every platform.

Got a project in mind?

From a single corporate interview to a multi-day commercial shoot, we’ll send a fixed-fee quote within 24 hours. No obligation.

Get Your Free Quote
What Clients Say

5.0 across 21 Lubbock Google reviews.

Real reviews from real Tone Films clients. Verified on Google Maps.

★ ★ ★ ★ ★

“Excellent experience. From great communication, to final video. Andrei and the whole team of videographers went above and beyond. I would rank Tone Films as one of the best video production companies in DFW.”

Jon Morgan Verified Google Review
★ ★ ★ ★ ★

“Collaborating with Tone Films Lubbock was exceptional from beginning to end. Their crew was organized, approachable, and clearly devoted to their craft. The finished work went above and beyond what I imagined.”

Chad Zellner Verified Google Review
★ ★ ★ ★ ★

“Our law firm used Tone Films for our website rebrand. Andrei was exceptionally professional and effortlessly captured our firm's tone through the lens. The cost of his services is very reasonable considering the outstanding quality Tone Films guarantees.”

Lindsey Irvine Verified Google Review
★ ★ ★ ★ ★

“I've worked with Tone Films before, and their team is consistently impressive. They're professional, easy to work with, and reliably deliver great photos and video. The quality is always strong, and they make the whole process smooth from start to finish.”

Jarrett Verified Google Review
Real-Time Social Proof

Fresh Google reviews, updating live.

★★★★★ 5.0 · 21 verified Lubbock reviews
Andrei Tone, Owner and Production Director, Tone Films Lubbock
A Note From Andrei

I read every inquiry that comes through this page.

Tone Films isn’t a video agency that grew big and lost the obsession that built it. We’re a four-person team in Downtown Lubbock, serving Texas Tech University and Athletics, UMC Health System, Covenant Health, TTU Health Sciences Center, the cotton industry, West Texas oil & gas, Buddy Holly heritage venues, Depot District music brands, and the family businesses shaping the Hub City of the South Plains. I direct every project. David shoots and edits every frame. Grace shapes every story. Elias designs every home for the films online.

If you reach out, you’re talking to me — not a sales rep, not an account manager. That’s the deal. It’s why we’ve held 5.0 across 21 Lubbock reviews, and it’s why every project we deliver looks like our best one yet.

— Andrei Tone, Owner & Production Director

Ready to talk?

One 30-minute call. No pitch deck. Just a real conversation about your story and a fixed-fee quote within 24 hours.

Start the Conversation
Coverage Area

Every corner of Lubbock and the South Plains.

We've filmed across every Lubbock neighborhood listed below. No travel fees within 50 miles of Lubbock.

Downtown Lubbock Depot District Texas Tech University Tech Terrace Heart of Lubbock Maxey Park Wagner Park Overton Park North Overton Stubbs Bayless-Atkins Bowie Caprock Clapp Park Cooper South Plains Mall Frenship Lubbock-Cooper Wolfforth Shallowater Idalou New Deal Slaton Plainview Levelland
Frequently Asked

Everything you need to know about hiring a Lubbock video production company.

How much does video production cost in Lubbock?
Lubbock video production costs typically range from $4,500 for short-form social content to $35,000+ for full commercial productions. Most Lubbock corporate, healthcare, and Texas Tech brand videos fall between $6,500 and $20,000 — weddings range from $3,000 for documentary coverage to $10,000+ for cinematic films. At Tone Films Lubbock, we provide a free, custom quote within 24 hours and price transparently with itemized line items.
What Lubbock neighborhoods do you serve?
Tone Films Lubbock serves all of Lubbock — Downtown, the Depot District, Texas Tech University, Tech Terrace, Heart of Lubbock, Maxey Park, Wagner Park, Overton Park, Stubbs, Cooper, and South Plains Mall area — plus suburbs (Wolfforth, Shallowater, Idalou, New Deal, Slaton) and the wider South Plains (Plainview, Levelland, Brownfield). No travel fees within 50 miles of Downtown Lubbock.
What types of businesses do you work with in Lubbock?
Lubbock’s industry mix is uniquely powerful. We work with Texas Tech University and Texas Tech Athletics, healthcare systems (UMC Health, Covenant Health, TTU Health Sciences Center, BSA Hospital), cotton industry leaders and Plains Cotton Cooperative, West Texas oil & gas operators, wind energy developers, the Buddy Holly Center and Depot District music venues, Downtown Lubbock restaurants and breweries, churches, and the family businesses shaping the Hub City.
Can you handle Lubbock film permits and location logistics?
Yes — we work with the City of Lubbock and the Texas Film Commission for permits across streets, parks, public buildings, and Texas Tech campus. We also know the venue managers across Downtown Lubbock, the Depot District, the Buddy Holly Hall, United Supermarkets Arena, Texas Tech facilities (Jones AT&T Stadium, United Supermarkets Arena), and Lubbock Memorial Civic Center, and can secure private location releases quickly. We can also help productions qualify for the Texas Moving Image Industry Incentive Program (TMIIIP) rebate.
How long does it take to produce a commercial video in Lubbock?
Most Lubbock commercial video projects take 2 to 4 weeks from kickoff to final delivery. Typical timeline: one week of pre-production, 1–2 shoot days, and 1–2 weeks of editing and revisions. Rush projects can be completed in 5–7 business days when needed. Wedding films typically deliver within 6–8 weeks of the event date.
Do you offer drone videography in Lubbock?
Yes — in legal flight zones. We’re FAA Part 107 licensed and authorized to fly across most of the South Plains. Areas near Lubbock Preston Smith International (LBB) and Reese Technology Center (NQE) require LAANC authorization, which we handle in advance. We also fly Texas Tech campus exteriors, Downtown Lubbock, the Depot District, cotton fields, wind farms, and Buffalo Springs Lake for energy, agricultural, real estate, lifestyle, and brand b-roll.
Can you produce video for Texas Tech University and Athletics?
Yes. Texas Tech University and Red Raider Athletics are anchor verticals for us. We produce recruitment films, athletics highlight reels, alumni storytelling, donor and capital campaign films, capabilities reels, academic brand campaigns, TTU Health Sciences Center patient stories, and Texas Tech University System content. Our crew is comfortable on campus, in athletics facilities, and at university events.
Do you film weddings and events in Lubbock?
Yes. Lubbock is a strong wedding market on the South Plains, and we’ve filmed at the Mansion on Main, Eberley Brooks Events, Pillar & Post, the Buddy Holly Hall, McCrummen Cattle Co. ranch venues, and Lubbock churches. We offer cinematic wedding films (highlight reel + ceremony + reception), engagement films, and same-day social cutdowns. Multi-cam coverage is standard for all weddings.
Why hire a Lubbock video production company instead of a freelancer?
A production company brings a full crew, redundant gear, $2M+ liability insurance (required by most Lubbock venues, healthcare facilities, Texas Tech campus, and corporate campuses), a producer managing permits and logistics, and a colorist and editor working in parallel — all of which a single freelancer can’t offer. For brand-critical content used by Texas Tech, UMC Health, Covenant Health, or cotton-industry leaders, that translates to fewer reshoots and finished video that holds up at broadcast and national level.
How do I choose the best video production company in Lubbock?
Look at four things: (1) a portfolio that matches the style you want, (2) verified Google reviews from real local clients (we have 21), (3) a clear, written proposal with deliverables, timelines, and itemized costs (Lubbock pricing is opaque elsewhere), and (4) a team you actually enjoy talking to — you’ll spend hours together on set. Tone Films Lubbock has 21 five-star Google reviews and a full Lubbock portfolio you can review before signing anything.
What kinds of videos do you produce in Lubbock?
We produce corporate commercials, executive interviews, brand films, Texas Tech recruitment and athletics content, healthcare patient stories at UMC and Covenant, cotton-industry and agriculture documentaries, energy/oil & gas safety and recruitment films, wind farm cinema, music videos for Depot District artists, wedding cinema, Downtown Lubbock small-business storytelling, social media content for Instagram and TikTok, drone aerials, and Buddy Holly heritage event coverage.
What sets Tone Films apart from other Lubbock video production companies?
Three things: (1) a cinematic, story-first approach — we direct every shoot like a short film, not a corporate checklist; (2) a team with national-brand experience (Grey Goose, KFC, Tabasco, Hendrick’s Gin, Waste Management) brought to Lubbock clients without national-agency overhead; and (3) a perfect 5.0 rating across 21 verified Lubbock Google reviews. We obsess over the finished product and the experience of getting there.

Question we didn’t answer?

Send it directly. Andrei reads every inquiry personally and responds within 24 hours with answers and an estimated budget range.

Ask Andrei Directly
Visit Us in Lubbock

Our Lubbock office is on Main Street, in the heart of Downtown Lubbock.

Tone Films Lubbock is located at 1001 Main Street, Suite 600 — in the heart of Downtown Lubbock, steps from the Depot District, Buddy Holly Center, and Texas Tech University. Drop in for a project briefing or meet our team on location at your Lubbock shoot anywhere across the South Plains.

Lubbock Office 1001 Main Street, Suite 600
Lubbock, TX 79401
Hours Mon–Fri · 5:00 AM – 8:00 PM
Start Your Project

Tell us about your project. We'll send a fixed-fee quote within 24 hours.

From a single Texas Tech executive interview to a multi-day Buddy Holly Hall event film, every Lubbock project starts with a 30-minute conversation. No obligation, no pitch deck — just a real call about your story. Fill out the form below and we'll be in touch the same business day.

Waste Management
Rumpke
Grey Goose
KFC
Addison Police Department
Addison Fire Department
Carrollton Police
Argano
Vector
Informa
USA Prime Sports
Capgemini
Michter's
Tabasco
Viola's House
Universal Billiards
Digit7
Ozarka
American Heart Association
Hendrick's Gin
Tales of the Cocktail
Collab Coffee Co
Hotel Drover