Palm Beach County is about to get a new hospital, and every health system in the county is recruiting against it. That single fact reshapes Palm Beach healthcare video production for the next three years: the films that matter are the ones that win nurses, physicians and donors, not the ones that look nice on a lobby screen.

The numbers are public. Cleveland Clinic announced in February 2026 that its new 200 bed hospital in West Palm Beach will open at the end of 2029, with site preparation beginning in 2026, an outpatient and ambulatory surgery center at 15 CityPlace opening in November 2027 at nearly four times the size of its current health center, and a fundraising campaign that has already raised over $180 million. Conor Delaney, M.D., president of the Cleveland Clinic Florida market, called it “a long-term investment in the health and safety of Palm Beach County.”

Table of contents

• Why Palm Beach healthcare video production is a recruiting problem first
• Film 1: The recruitment film that shows the unit, not the lobby
• Film 2: The physician profile
• Film 3: Patient education that reads at a sixth grade level
• Film 4: The campaign and donor film
• How we film around patients and privacy
• Palm Beach healthcare video production FAQ

Why Palm Beach healthcare video production is a recruiting problem first

A 200 bed hospital does not staff itself from the local pool without moving people, and the local pool is already competed for. Alongside the hospital systems, the Business Development Board of Palm Beach County counts 625 life sciences companies employing more than 7,000 people, anchored by the Max Planck Florida Institute for Neuroscience, the Herbert Wertheim UF Scripps Institute for Biomedical Innovation and Technology, and the FAU Stiles-Nicholson Brain Institute in Jupiter.

That is a county where a nurse, a research coordinator or a specialist physician has several good offers within a 30 minute drive. The organizations that win them will be the ones whose careers page shows the actual unit, the actual team and the actual commute, filmed well. Everything below follows from that.

The best healthcare recruitment film in Palm Beach County will not be the most polished. It will be the one a candidate watches and thinks, I know exactly what Tuesday looks like there.

Film 1: The recruitment film that shows the unit, not the lobby

Most hospital recruitment video is shot in the atrium because the atrium is easy to light and nobody has to sign a release. Candidates know this. The film that converts is shot on the floor they will work on, with the charge nurse they will report to, at the pace the unit actually runs.

What that takes in practice:

• A clinical escort from the unit, not from marketing, who can clear each shot in real time.
• A small crew. Two people, one camera, available light where it holds and a single soft source where it does not. A grip truck in a hospital corridor is a safety problem, not a production value.
• Interviews filmed off the floor, in a conference room or an empty consult room, in 20 minute blocks between shifts.
• Versions by role. A 90 second film for nursing, a 90 second film for physicians, a 60 second vertical for job boards, all from one shoot day.

We approach this the way we approach government and public safety recruitment video: the review steps, the approvals and the people who cannot be on camera are planned before the shoot, not discovered on the day.

Film 2: The physician profile

A physician profile has two audiences with opposite needs. Patients want warmth and plain language. Referring physicians and recruiters want credentials and case mix. The mistake is to make one film for both.

Our standard approach is a single 30 to 40 minute interview, filmed with two cameras and a teleprompter available for anything the physician wants to read, cut into a two minute patient facing profile and a 60 to 90 second clinical profile. B roll comes from a scheduled hour in clinic with consented patients or staff standing in, never from a live waiting room.

For practices on Royal Palm Way and in Palm Beach Gardens, where a large share of the patient base is seasonal, the patient facing cut also earns its place on the practice’s Google listing and on the appointment confirmation page, which is where a new patient actually meets the physician for the first time.

Film 3: Patient education that reads at a sixth grade level

Patient education video is the least glamorous and most watched thing a health system makes. A procedure preparation video that a nurse can text to a patient the week before saves a phone call per patient and a cancellation per week. The requirements are different from brand work:

• Plain language, read aloud by a clinician the patient will recognize, with on screen captions by default.
• Short, two to four minutes, one topic per video, so it can be sent for the exact procedure.
• Accessible: captions, a transcript and, where the patient population calls for it, a Spanish language version from the same shoot.
• Durable. No dates, no staff who may leave, no equipment that will be replaced. A good patient education video runs for five years.

These are produced as a series, usually eight to twelve videos in two studio days, and they are the part of Palm Beach healthcare video production with the clearest return.

Film 4: The campaign and donor film

Palm Beach is one of the most concentrated philanthropic markets in the country, and the hospital campaign is the biggest ask most health systems ever make. Cleveland Clinic’s own campaign is past $180 million. A campaign film has a single job: make the room believe the building will change a specific person’s outcome.

That means one patient story told properly, with the family’s consent and time, cut to three or four minutes for the gala screen and to 60 seconds for the follow up email. It is shot over two or three sessions, not one, because the story needs the before and the after. Our guide to Palm Beach gala video production covers the evening itself; the campaign film is the thing that makes the evening work.

How we film around patients and privacy

Healthcare is the one vertical where the crew’s conduct is part of the deliverable. On every Palm Beach healthcare shoot we:

• Film only consented patients, with written releases held by the health system, and use staff stand ins for anything procedural.
• Keep protected health information out of frame: whiteboards, screens, wristbands, charts and door signage are checked shot by shot.
• Work to the unit’s schedule. Shoot windows are set with the charge nurse, and the crew leaves the floor the moment a clinical situation requires it.
• Deliver through the health system’s own review process, with revision rounds built for compliance, legal and clinical sign off.

Our Palm Beach video production company serves hospitals, health systems, specialty practices and life sciences companies from Jupiter to Boca Raton, and our portfolio includes medical, public safety and corporate work filmed under the same rules. For how projects like these are priced, see our note on Palm Beach video production cost.

Palm Beach healthcare video production FAQ

Do you need patients to appear in a hospital recruitment video?

No. The strongest recruitment films are built around the team and the unit, and procedural moments are staged with staff stand ins. Where a real patient story adds something, it is filmed separately with written consent and time set aside.

How do you handle HIPAA and privacy on set?

We treat everything in the building as protected until the health system clears it. Consented participants only, a clinical escort clearing each shot, screens and charts kept out of frame, and delivery through the system’s compliance review. Releases are held by the health system, not by us.

How many videos can come from one shoot day?

A well planned day on one unit typically yields a two minute recruitment film, a 60 second vertical cut, and two or three short staff clips. A two day studio block for patient education produces eight to twelve short videos. Scoping the versions before the shoot is what makes that possible.

Can you produce Spanish language versions?

Yes. For patient education and recruitment content we can film a Spanish language take with a bilingual clinician in the same session, or deliver captions and a voiced translation from the English master.

Where in Palm Beach County do you film?

Anywhere in the county, from Jupiter and the research institutes near Abacoa to West Palm Beach, Wellington, Boynton Beach, Delray Beach and Boca Raton. Our office is on Royal Palm Way in Palm Beach and there are no travel fees within 50 miles.

Tell us what you are recruiting for

If you are a hospital, health system, practice or life sciences company in Palm Beach County, tell us the roles you need to fill, the campaign you are running or the procedures your patients ask about most. We will come back within 24 hours with a plan for the films above and a fixed fee quote. Contact Tone Films to start the conversation.

About the author — Andrei Tone is the founder and director of Tone Films, a video production company with studios in 45 U.S. cities. He has directed films for police and fire departments, 9-1-1 districts, school districts, hospitals and brands including Disney Junior and Cuisine Solutions.